I have had many rich and varied experiences; training as a product designer before starting a career in visual effects and then moving into Above the Line Advertising, where I specialised primarily in TV commercials.
Transitioning from this into Experiential Marketing in 2002, gave me an outlet for all of these talents – I’ve always believed experiential to be a hybrid of design, advertising and Smoke & Mirrors.
I have designed and overseen installation of pop-up, semi-permanent and permanent installations from the Sky Skills Studio education facility at Sky HQ, the O2 Blue room at the O2 Arena, and numerous B2C engagements.
I have been Creative Director/Head for numerous top experiential agencies, in a freelance or more permanent role and now consider myself to be an innovative ideas man, a good visualiser for those ideas and a darn good presenter, when it comes to selling in those ideas.
Experience
SOFTWARE
Lightwave 3D
Unreal Engine
Blender
Substance Painter
Adobe CC Suite – including After Effects
INTERESTS
Virtual Environment Creation
Bee Keeping (yes , I’m an Apiarist!)
Distilling – The one hobby I’ve had that my wife enjoys