Creating the concept

The concept for the 1200 attendee summit was ask them to believe that they were Aliens (Reddit Snoos) and for there first vist to Earth they would experience New York through a new lens.

With a budget approaching $5m, it was an opportunity to have fun.

The Experience

Armed with An Aliens Guide To New York City, we crafted this multi-day mission, which included both large and small scale programming (digital and IRL), weaving the creative concept and story through each experience.

On the third day they gathered for an out-of-this-world celebratory event, where we bought to life popular Reddit Channels like : Nature is F**king Lit, Shower Thoughts, and a Shrine to Nicholas Cage!

Reactions

Each channel room was designed to provoke thought, ignite creativity, and give guests the opportunity to get hands on and to connect with one another.

Okay – it was just an excuse for a really great and bizarre party!